From: Troyphil

Social media users are becoming increasingly lazy. The ease of the online world and the instant gratification have led us to not bother with things that require us to go slightly out of our way, anymore. This means that users do not want to have to leave an app to get more information, they want it integrated seamlessly into their feeds—otherwise, they will just scroll on. The ability to integrate new features into pre-existing platforms leads to many new avenues for creators.

How Long Do You Spend Scrolling and Swiping Each Day?

Social media, in particular Instagram, is a fantastic medium to share information. We already get so much information from Instagram, but its presence can be confusing. Having to scroll through text-heavy slides, click through disappearing stories, or watch a video can be irritating for users—what they need is a streamlined blog post to provide them with all the information, just like an Instagram Guide. Did you know that users are more likely to take action if they are seeing a recommendation from another user, rather than the brand’s word? Being able to integrate posts from other users into your Guides is a fantastic way to improve your reputation. User-generated content is the digital version of word-of-mouth marketing, and the ability to focus recommendations around this will revolutionize business on Instagram.

What's The Solution?

Have you been looking for a way to share your favorite accounts, places, products, and posts without making it obvious? Being able to create a compilation of posts around a certain theme is a brilliant way to recommend content to your audience. From sharing recommendations to creating informational threads, Instagram Guides are the best way to share new forms of information with your audience. And today, I would like to introduce you to a step-by-step guide to getting started.